Stakes and opportunities of cultural and creative enterprises in Belgium
“No economic growth without art !” - This statement still scares people off even if artists and leading representatives of the business community have long been following new paradigms. And that’s exactly the wedding of opposites that Kurt Salmon explored by studying the dynamics of creative and cultural enterprises in Belgium. More and more individuals turn to the purple economy, a new alliance between culture and the economy. They face specific challenges in terms of skills, access to finance, digital shift, copyright, innovation, customer experience, and internationalization.
How can the public and private sector help the cultural ecosystem flourish ? How to improve the impacts of culture in the economy and our society ?
More than 200 responses to our online survey and 60 qualitative interviews with key actors of each sector allowed us to understand how entrepreneurs are approaching the challenges of doing business in the cultural and creative fields in Belgium.
The results of this study will be presented during this exclusive event in Brussels at The Egg, a creative Living Lab, where Culture & Business come together to Innovate.
Why should you attend ?
Network with creative companies, artists, private investors and decision-makers
Learn from creative business leader’s experiences
Exchange on best practices
Get the Kurt Salmon studies
Enjoy the artist’s presentations
16:00 Welcome & Networking
Alain Heureux, Managing Director, The Egg-Communication Nest
16 : 45 Culture : a weapon against the crisis ?
Presentation of the Kurt Salmon study for the Forum d’Avignon “Cultural undertaking & investment : from intuition to decision ”
Jean-Pascal Vendeville, Director, Kurt Salmon
17:00 Key findings of the study & survey “Culture & Economy ?”
Presentation of the Kurt Salmon study “Stakes and opportunities of the cultural and creative enterprises in Belgium”
Luc Moeremans, Senior Advisor, Kurt Salmon
Anne Magnus, Senior Consultant, Kurt Salmon
17:30 Roundtable : How to help culture and creative enterprises ?
Moderator : Jean Blavier, Journalist
Rik de Nolf, CEO, Roularta Media Group (Media & Press)
Linda Van Waesberge, Fashion & retail expert
David Roulin, Partner, Art & Build (Architecture)
Laurent Grumiaux, CEO, Fishing Cactus (Gaming)
Me Michel Gyori, Lawyer expert in intellectual property
Sylvie Bouffa, CEO, Talking French/Talking Flemish, New York
19:00 - 20:00 Networking cocktail & Belgian artist’s presentations
Presentation will be in French and Dutch
Right of admission
Please note that this event is exclusively for the invited guests. Email from the organizer will be sent before the event for the final confirmation, in order to access the conference.
SABAM, Smart.Be, Bozar, BNP Fortis, Cinéart, Entre Chien et loup, MTV Belgium, Wallimage, Reprobel, BEA, Atelier 210, Degroof, RTBF, Universal Music, Dexia, Eurocities, etc.
Where to park ?
Q Park (near the Gare du Midi/Zuidstation) : Rue de France 40, 1000 Brussels.
Walking distance from the event (450m)
Any question ?
Please contact : Anne MAGNUS
Mobile : +32 (0) 498 93 24 39
Location@ The Egg - Bara street 175-1170 Brussels